Mar 28, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MCMM 4223 - Radio-TV Advertising


Credit Hours: 3
Students learn descriptive research methods applicable to mass communications. Emphasis is placed on different research designs such as, survey, case-study, experimental design, content analysis and focus groups. Data analysis using inferential statistics is covered. Students have the opportunity to design and execute a research project using the principles learned.