Apr 24, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MCMM 4263 - Public Relations Campaigns

Credit Hours: 3
Students study problem solving and decision making techniques as they apply to public relations. Students study and receive practical experience in major aspects of developing integrated public relations campaigns, including the steps involving research, planning, communication and evaluation. Students study the process of persuasion and public opinion formation, communication and evaluation.


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