Apr 19, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3133 - Principles of Retailing

Credit Hours: 3
This course focuses on the strategic decision necessary for successful retail practices in a rapidly changing retail environment; including retail structure and managerial strategies concerning location, organization, pricing, promotion budgeting and control.

Prerequisite(s): MKTG 3103  


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