Mar 28, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 4103 - Marketing Communication


Credit Hours: 3
This course examines the management of a firm’s promotional activities including advertising, public relations, sales promotion, personal selling, direct marketing, digital applications. Students study and apply the tools needed to design, implement, and evaluate the effectiveness of targeted promotional campaigns.