Apr 25, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4113 - Marketing Research

Credit Hours: 3
Students will learn the role of marketing research in the formulation and solution of marketing problems and opportunities. Emphasis is placed on research methods including research design, data collection methods (instruments, sampling, operations) data analysis and the interpretation of information to aid in making marketing decisions.

Prerequisite(s): BUSA 3213  and MKTG 3103  


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