Apr 26, 2024  
2020-2021 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  President’s Welcome
  About FVSU
  Accreditation and Compliance
  Academic Calendars
  University Services and Resources
  Student Affairs and Enrollment Management
  Undergraduate Admissions
  Financial Aid
  Registrar’s Office
  Financial Information
  Academic Affairs
  Academic Programs and Curricula
  Programs of Study
  College of Agriculture, Family Sciences, and Technology
  College of Arts and Sciences
  College of Education and Professional Studies
  Course Descriptions
  Personnel
HELP
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

MKTG 4253 - Marketing Management

Credit Hours: 3
Students refine their analytical, skills through the application of marketing strategy to cases and group projects. The course serves as the capstone course for marketing majors, and allows them to integrate and apply their collected marketing knowledge to real world situations. As a marketing capstone course, the course captures all the various concepts of marketing in a strategic sense that enables every student to develop a marketing plan for a given firm.

Prerequisite(s): MKTG 3103 , and MNGT 3103  


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)