May 25, 2026  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MCMM 4143 - Advertising Copy Writing

Credit Hours: 3
Students learn the principles and practices of planning and preparing advertising copy for newspapers, magazines, radio and a variety of other media. They also examine creative strategy, copy tests and products in relation to copy and markets.


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