Nov 25, 2024  
2023-2024 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  President’s Welcome
  About FVSU
  Accreditation and Compliance
  Academic Calendars
  University Services and Resources
  Student Affairs and Enrollment Management
  Undergraduate Admissions
  Financial Aid
  Registrar’s Office
  Financial Information
  Academic Affairs
  Academic Programs and Curricula
  Programs of Study
  College of Agriculture, Family Sciences, and Technology
  College of Arts and Sciences
  College of Education and Professional Studies
  Course Descriptions
  Personnel
HELP
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

MKTG 3103 - Principles of Marketing

Credit Hours: 3
Students are introduced to marketing concepts, the role of marketing in society and in the firm and the various factors that influence marketing decision making. Other topics of study include consumer behavior, channel of distribution, pricing, promotion, product management, marketing research, legislation and social responsibilities.

Prerequisite(s): ECON 2105 , ECON 2106 , and ACCT 2101  


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)