Apr 26, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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ARTH 3353 - Advertising Procedures

Credit Hours: 3
Students explore the major movements of contemporary advertising procedures in relation to ideas they transmit and the interaction with graphic design, print, and film. Students learn how to argue graphically, verbally, in print and on film to solve specific design problems. Students explore the relationships among personality, the written word and the image. This interaction, as it exists in advertising between copy and illustration, in editorial between photo and caption and in film between dialogue and corrected image, is the basis of all graphical thinking.


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