Apr 26, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3113 - Consumer Behavior

Credit Hours: 3
Students examine how and why people behave as consumers. Course goals are to provide an understanding of consumer behavior and to provide knowledge in the application of this knowledge to marketing management and social policy decision making.

Prerequisite(s): MKTG 3103  


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