May 02, 2024  
2019-2020 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  President’s Welcome
  About FVSU
  Accreditation and Compliance
  Academic Calendars
  University Services and Resources
  Student Affairs and Enrollment Management
  Undergraduate Admissions
  Financial Aid
  Registrar’s Office
  Financial Information
  Academic Affairs
  Academic Programs and Curricula
  Programs of Study
  College of Agriculture, Family Sciences, and Technology
  College of Arts and Sciences
  College of Education and Professional Studies
  Course Descriptions
  Personnel
  Fall 2019 Academic Calendar
  Spring 2020 Academic Calendar
  Summer 2020 Academic Calendar
HELP
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

MKTG 4103 - Marketing Communication

Credit Hours: 3
This course examines the management of a firm’s promotional activities including advertising, public relations, sales promotion, personal selling, direct marketing, digital applications. Students study and apply the tools needed to design, implement, and evaluate the effectiveness of targeted promotional campaigns.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)