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Nov 22, 2024
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2024-2025 Undergraduate Catalog
Business Administration, Marketing, B.B.A.
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Return to: Programs of Study
Total Number of Degree Hours: 124
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General Education Requirements – Core Impacts
Institutional Priority (Institution):4-5 Credit Hours
Mathematics and Quantitative Skills (Mathematics): 3 Credit Hours
Political Science and U.S. History (Citizenship): 6 Credit Hours
Arts, Humanities & Ethics (Humanities): 6 Credit Hours
Choose one of the following:
Communication in Writing (Writing): 6 Credit Hours
Technology, Mathematics, & Science (STEM): 10-11 Credit Hours
Social Sciences (Social Sciences): 6 Credit Hours
Field of Study: Courses Related to the Program of Study: 18 Credit Hours
I: Business Core: 27 Credit Hours
II. Marketing Core: 21 Credit Hours
Choose two of the following, at least one (1) course must have the MKTG prefix:
III. Restrictive Electives: 6 Credit Hours
All Marketing majors must select two (2) upper-level business elective courses (3000-4000 level, ACCT, BLOG, BUSA, MKTG, or MNGT) with advisor’s approval.
IV. Other Electives: 6 Credit Hours
All Marketing majors must select two (2) elective courses from any area (1000-4000 level) with advisor’s approval.
C. Institutional Requirements: 3 Credit Hours
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Return to: Programs of Study
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