Mar 16, 2026  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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MCMM 4223 - Radio-TV Advertising

Credit Hours: 3
Students learn descriptive research methods applicable to mass communications. Emphasis is placed on different research designs such as, survey, case-study, experimental design, content analysis and focus groups. Data analysis using inferential statistics is covered. Students have the opportunity to design and execute a research project using the principles learned.


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