Apr 30, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MCMM 4263 - Public Relations Campaigns


Credit Hours: 3
Students study problem solving and decision making techniques as they apply to public relations. Students study and receive practical experience in major aspects of developing integrated public relations campaigns, including the steps involving research, planning, communication and evaluation. Students study the process of persuasion and public opinion formation, communication and evaluation.