Nov 22, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3103 - Principles of Marketing

Credit Hours: 3
Students are introduced to marketing concepts, the role of marketing in society and in the firm and the various factors that influence marketing decision making. Other topics of study include consumer behavior, channel of distribution, pricing, promotion, product management, marketing research, legislation and social responsibilities.

Prerequisite(s): ECON 2105 , ECON 2106 , and ACCT 2101  


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