May 08, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3123 - Salesmanship

Credit Hours: 3
Students learn the role of the sales organizations, both personal selling and management of the sales function. Fundamentals of personal selling are taught, as well as the planning, implementing, and controlling of the firm’s personal selling function.

Prerequisite(s): MKTG 3103  


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