May 08, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4123 - International Marketing

Credit Hours: 3
Students study marketing in the international environment, emphasizing marketing decisions, strategies, and operations of the firm involved in international business. Formulating market entry strategies, developing and implementing the international marketing program, and coping with the challenges of pricing, distribution, and promotion in the international setting are discussed.

Prerequisite(s): MKTG 3103  


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